ecotourism

Excursions to relatively untouched lands, which for the tourist promise the chance to observe unusual wildlife and indigenous inhabitants. The travel industry, in an attempt to market adventure and authenticity to those travellers weary of "civilisation" promote travel to environments free of modern technology. Ecotourism's inherent contradiction is the promotion of untouched lands, which immediately become touched by the hands of tourism. (Source: WPR)