Gold and Silver for EEA's PRELUDE Project

PRELUDE, an interactive tool developed by the European Environment Agency (EEA) showing how land use could change in the next 30 years, has won two prizes at the International Visual Communication Association (IVCA) awards.

More than nine hundred producers, commissioners and VIPS attended the awards ceremony - the 40th IVCA awards - in London on Friday night. Developed by the EEA's Scenarios team, PRELUDE was entered to the awards by World Wide Pictures, the multi-media contractor assisting with the innovative design elements of the project. It won in both the 'Internal multimedia' and 'External multimedia' categories.

PRELUDE (PRospective Environmental analysis of Land Use Development in Europe) explores what European landscapes may look like 30 years from now and beyond. PRELUDE illustrates five contrasting future environmental scenarios for a Europe affected by changing patterns of land use, climate change, agriculture and demographics.

Instead of making predictions, PRELUDE tackles the vast uncertainties of the distant future by analysing a range of plausible developments. However, all of the scenarios show that maintaining Europe's mosaic landscape will be a major challenge.

PRELUDE, which was unveiled at a meeting of European Environment and Agricultural Ministers in London, last September, uses a mix of illustration, text and state-of-the-art land use models to encourage longer term planning based on integrated policy making.
Recent winners at the IVCA awards include the film for the London 2012 Olympic bid, BBC Worldwide, Deloitte and British Telecom.

For more information on PRELUDE please visit the 'Environmental Scenarios - Information Web Portal': http://scenarios.ewindows.eu.org/reports/fol077184

Visit the International Visual Communication Association (IVCA) site here: http://www.ivca.org/261