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Briefing

Enabling consumer choices for a circular economy

Briefing Published 17 May 2022 Last modified 07 Feb 2023
6 min read
Photo: © Claudio Schwarz on Unsplash
Establishing an EU circular economy calls for a transformation of Europe’s production/consumption systems. Production systems respond to and shape consumer demand through the products offered and how they are marketed. Informed consumer choices can potentially shape decisions made by producers upstream and downstream in product supply chains. This briefing explores how policy can enable more circular economy-consistent consumer behaviour by understanding the factors influencing it.
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The country assessments are the sole responsibility of the EEA member and cooperating countries supported by the EEA through guidance, translation and editing.