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Figure

Share of individuals in the EU who purchased clothes, shoes and accessories online

Figure Created 26 Feb 2024 Published 04 Mar 2024 Last modified 26 Feb 2024

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The figure shows a steady increase of the percentage of individuals who purchase clothes and shoes online between 2020 and 2022. Although those aged 16-44 years had the highest shares of individuals purchasing online (up to 76%), the increase of online purchasers of clothing and shoes is greater for the age groups between 45 and 74 years old.