Communication from the Commission - Agenda for a sustainable and competitive European tourism [COM/2007/0621 final]/

Europe is the most attractive tourist destination in the world, and tourism plays a major part in growth and job creation in Europe. The sector's competitiveness is closely linked to its sustainability, as the quality of tourist destinations is very much influenced by their natural environment and their local community. For this reason it is necessary to take a holistic approach, addressing not only the economic prosperity of the sector, but also social cohesion, environmental protection and promotion of the culture of European tourist destinations.